Privacy Policy

Last updated:

Important: this is a starting-point template. Have a US privacy attorney review before launching paid traffic. Insurance lead-gen has additional state-level requirements (especially CA, FL, NY, MA).

Trucker Benefit ("we," "us," "our") respects your privacy. This Privacy Policy explains what we collect on truckerbenefit.com (the "Site"), how we use it, and your rights. By using the Site you agree to this Policy.

1. Information we collect

Information you provide: name, email, phone number, date of birth, ZIP code, income range, and quiz responses.
Automatically collected: IP address, device/browser type, pages viewed, time on page, scroll depth, referring URL, UTM parameters, click identifiers (fbclid, gclid, ttclid, msclkid), and a persistent visitor ID stored in your browser.
Cookies and similar technologies: we use first-party storage (localStorage, sessionStorage, cookies) and third-party analytics tools listed in Section 4.

2. How we use your information

Match you with licensed insurance agents who offer the products described on this Site.
Contact you by phone, SMS, and email about your assessment and related insurance products — based on the consent you provided.
Measure ad performance and improve the Site.
Comply with applicable law.

3. Sharing your information

We share your information with: (a) licensed insurance agents and agencies that may contact you about coverage; (b) service providers (CRM, hosting, communication, fraud prevention, consent verification such as TrustedForm or Jornaya); (c) advertising networks (Meta, Google, TikTok, Microsoft) for measurement; (d) authorities when required by law.

We do not sell your data outside of the lead-generation context described above. California residents have additional rights — see Section 7.

4. Cookies and analytics tools we use

Microsoft Clarity — heatmaps and session recordings.
Google Analytics 4 / Google Ads — traffic and conversion measurement.
Meta (Facebook) Pixel — ad performance and audience matching.
TrustedForm (ActiveProspect) — independent record of your consent.

You can change your cookie choice at any time using the "Cookie Settings" link in the footer.

5. TCPA, calls, and texts

By submitting your phone number on the Site, you provide your prior express written consent to be contacted by Trucker Benefit and its marketing partners and licensed insurance agents at the phone number you provided, including via automated technology, prerecorded or artificial voice messages, and SMS — even if your number is on a state or federal Do Not Call list. Consent is not a condition of any purchase. Reply STOP to opt out of SMS at any time. Standard message and data rates may apply.

6. Data retention & security

We retain personal information only as long as necessary for the purposes above and to comply with our legal obligations (typically 5 years for TCPA-related records). We use commercially reasonable safeguards but no system is fully secure.

7. Your privacy rights

Depending on where you live, you may have the right to access, correct, delete, or port your personal information, opt out of "sales" or "sharing" of personal information (CCPA/CPRA), or limit processing. To exercise these rights, email privacy@truckerbenefit.com.

8. Children

The Site is not directed at children under 18. We do not knowingly collect information from minors.

9. Changes to this Policy

We may update this Policy from time to time. The "Last updated" date at the top reflects the latest version.

10. Contact

Trucker Benefit
Email: privacy@truckerbenefit.com
Web: truckerbenefit.com